Forms are a must-have in the world of landing pages. They allow you to collect customer information to build marketing campaigns in a more personalized way.
Leads help you to collect useful customer information, such as email addresses and names. With customer information, you are able to retain customers through email marketing. Of course, your users also expect something in return, such as attractive offers, a personal coupon code, or a free trial period.
When your content is complete, you can customize the design. In the next steps, you'll learn how to set up your corporate design using the Styles menu.