5 Steps To The Perfect Form
Creating a suitable and appealing form is the first step to ideal lead generation. Therefore, it is important that you do not make any mistakes. Not only the placement of the leads plays an essential role here, but also content and design, as well as knowing the behaviour of prospects.
1. Ask For The Minimum
Have your prospects fill out only what is truly relevant to your process. This includes input fields such as name and email address. Asking for phone number, company name, or date of birth is only optimal if you want to create custom quotes based on that data. Make sure that your form doesn't ask for too much information so that visitors aren't put off.
2. Convey A clear Value Proposition
In order for your potential new customers to divulge personal information, it must be understandable to them what you will receive in return. In this case, less is more. Mention clearly and directly what they can expect after the CTA, such as a free demo or a discount code.
3. Make The Form Serious And Understandable
In order for a prospect to execute a call-to-action, the question of the form's design plays an important role. Your form should be serious and easy to understand. Design your form so that it stands out from the rest of the page, but still fits with the design of your website.
4. Leave As Little Work To Your Prospects As Possible
Create your forms so that the process from form interest to clicking the call-to-action is as quick as possible. Your prospects should put little effort into executing your call-to-action. In JUNE Editor, you can easily add check boxes, buttons, and dropdown menus to your forms. This way, prospects just select options instead of writing them out in input fields.
5. Make Sure Your Design Is Responsive
In most cases, the majority of your prospects visit your website via mobile view. Using external tools can cause forms and pop-ups to slip and break. Therefore, it is essential to make sure that your designs and content convey just as well with a narrow screen as they do on a desktop.