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Subdomain vs. Subdirectory

Email segmentation allows you to divide the recipients of your emails into smaller groups. It is up to you to decide which strategies you want to use to segment them. The goal is to deliver more personal and relevant content to specific groups rather than a large contact list. Read about the benefits and which strategies are most worthwhile.

Written by Hannah Krüger

Which Method Is More Worthwhile For Your Website?

Every domain name consists of at least three parts: a top-level domain, such as .de or .com, a domain like juneapp. or your-website.

 

With the subdomain that precedes the domain, further subdivisions can be made. The subdirectory method can also be used here.

 

What is the difference?

The main and visible difference lies in the placement of your subpages in relation to the root domain. Both variants serve the same purpose: they direct the user to a subpage and integrate it to the existing website.

 

Examples of subdomains:

 

  • Linking to the blog: blog.website.com
  • Linking to another subpage: contact.website.com

Subdirectory examples:

 

 

Which method is worthwhile?

Google considers both methods the same. So, in terms of better SEO performance, there are no differences between both variants.

 

If you use an integrated blogging tool, subdirectories make more sense. Here, your employees can access the website as well as the blog with the same login.

If you do not have another blogging tool, it is time-consuming and expensive to create and integrate subdirectories.

 

Subdomains have the advantage that they can be linked to any system. Access to the subpages or blog page is independent of the website.

 

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