Trends. Insights. News.

We love new trends and opportunities in digital marketing and like to share exciting insights or product news so you can benefit from them too.

NEWSLETTER

How To Send Emails With Many Images 

5 tips for effective Web Push Notifications
Why You Should Not Send Image-Only Emails 

As an email marketer, you know that emails don't always look as planned. So it's tempting to send the entire email as one big image to prevent any display problems. But beware. This can cause a lot of problems. We'll show you how to do it right. 

NEWSLETTER

How To Keep Emails From Ending Up In The Spam Folder

5 tips for effective Web Push Notifications
8 Tips For The Perfect Newsletter Deliverability 

Do your emails constantly end up in the spam folder of your subscribers? So-called spam filters are responsible for this. They protect you from annoying and dubious emails. Your email most likely has some criteria that activates spam filters. The consequence: your email campaign loads in the spam folder of the users. We have collected 8 tips for you to bypass the spam filter. 

NEWSLETTER

How To Learn From Unsubscribes

5 tips for effective Web Push Notifications
6 Reasons Why You Lose Subscribers And What You Can Do About It

You are familiar with the following situation: You are motivated to work on a new newsletter. You send it off and what happens? The first unsubscribes accumulate. That can be frustrating. But unsubscribes can help you learn a lesson and optimize significantly. We'll show you how.

NEWSLETTER

Optimize And Increase Open And Click Rates

5 tips for effective Web Push Notifications
Increase Your Email Engagement With These 5 Tips

Engagement rates give you a first insight into the success of an email campaign. Open and click rates show you how well the email was received – or not. With the following 5 tips we have collected for you, you can master the optimization of your engagement rates.

NEWSLETTER

Apple Prevents Email Tracking

5 tips for effective Web Push Notifications
Apple's New Privacy Features: What You Should Know

The open rate is one of the most popular metrics. It provides a rough overview of the success of an email campaign and is often used in A/B testing. In fact, it is indispensable. But Apple's new privacy features are now supposed to put a spanner in the works. We clarify.

NEWSLETTER

Small Changes, Big Successes

5 tips for effective Web Push Notifications
Successful Email Campaigns Thanks To A/B Testing

Email campaigns can be optimized in many ways. Running A/B tests is one of the most popular and effective methods. But what exactly are A/B tests? How do you perform them? With this article, you will learn the most important things about testing.

NEWSLETTER

Why Are My Emails Not Being Delivered?

5 tips for effective Web Push Notifications
Hard Bounce vs. Soft Bounce: These Are The Differences

If an e-mail is not delivered, this is called a bounce. In email marketing, a distinction is made between soft bounces and hard bounces. Here you can read about the differences and what you can do against high bounce rates.

NEWSLETTER

How To Increase Your Conversion Rates

5 tips for effective Web Push Notifications
AMP vs. HTML: Who Offers The Best Conversion Rate?

Expectations for email marketing conversion rates are rather low. Despite optimized content and design, open and click rates don't seem to increase much either. But interactive emails make benchmarks fly up. 

LANDING PAGES

8 Tips For The Perfect Newsletter

5 tips for effective Web Push Notifications
How To: Design Newsletters That People Actually Read

According to studies, we receive around 9,400 emails a year. That's about 25 emails a day. Although competition is high, sending email campaigns is one of the most effective marketing methods. How to make sure that you stand out in the world of newsletters? We show you 8 criteria for the perfect newsletter.

NEWSLETTER

What Is A Spam Trap?

Was sind Spam Traps
Spam Traps: Important Things To Know

Spam traps are mainly used to find spammers who send random email content without any consents. Most likely, this description does not apply to you. Nevertheless, spam traps can sneak into your mailing list and fall into them. Read what exactly spam traps are and how you can avoid them.

LANDING PAGES 

Legal Notice: What To Keep In Mind?

Impressum: Was muss ich beachten?
How To Create A Legal Disclosure 

A legal disclosure is needed by almost every operator of a website. However, there are a few minor exceptions. In order to protect yourself from warnings and fines, some obligations must be fulfilled, some of which seem confusing and complicated. Get on the safe side with the following tips.

LANDING PAGES & NEWSLETTER

Facts & Numbers Are Not Everything

5 tips for effective Web Push Notifications
How Empathy Improves Your Business

The Internet is full of all kinds of suppliers who sell different products at different prices. The personal contact to the customer is mostly missing here. Since customers are often concerned about finding the cheapest product, some qualitative online shops have to take failures. Read how empathy can help here and why the needs of your customers are crucial to your business.

NEWSLETTER

How Does Dark Mode Change My Emails?

5 tips for effective Web Push Notifications
Dark Mode: All You Need To Know

Dark Mode has been present in the email marketing world for several years. Besides countless advantages for users, the color scheme presents some challenges for developers and designers. We bring some light into the dark: Read here what dark mode exactly is and collect three quick tips for a successful handling of dark mode.

NEWSLETTER

Why an Easy Opt-Out Is Better For Your Business

5 tips for effective Web Push Notifications
Keep Your Statistics Clean: What 'List Unsubscribe' Does

Most email marketing managers knows about it: The button to unsubscribe from the newsletter is placed at the end of an email with a small font size and in an ordinary color. It should be almost invisible in order to keep the unsubscribe rate as low as possible. Unsubscribing via list-unsubscribe is the complete opposite. Find out why your business will generate more success with this method.

LANDING PAGE & NEWSLETTER

How To: Web Fonts For Landing Pages And Emails

5 tips for effective Web Push Notifications
World Wide Web Fonts: How To Keep An Overview

The choice of the right font is essential to convey the right image of the product as well as the entire company. Web fonts allow web designers to work creatively with typography. This makes emails and landing pages more exciting and relevant for your already existing audience and potential new customers.

NEWSLETTER

Design Outlook Mails Limitlessly And Creatively

5 tips for effective Web Push Notifications

6 Tips For Newsletter Design In Outlook

From now on, you can easily and conveniently design your Outlook mails. What many web designers and programmers have been worried about in the last few years, you can now get around. We have not only put together six tips for an optimal newsletter design, but also explain how you can design Outlook mails without limits.

LANDING PAGE

How To: Web Push Notifications

5 tips for effective Web Push Notifications

5 Tips For Effective Web Push Notifications

Push notifications on smartphones are familiar to everyone: Platforms like Facebook, WhatsApp, Uber and email clients send daily messages to pull us into their apps. You can now easily integrate this method of App Push Notifications into your marketing campaigns without using an app. With Web Push Notifications you can achieve the same benefits as Facebook, WhatsApp and Co.

NEWSLETTER

Why You Should Segment Email Lists

You should use these e-mail metrics

How To: Segmenting Email Lists Successfully

Email segmentation allows you to divide the recipients of your emails into smaller groups. It is up to you to decide which strategies you want to use to segment them. The goal is to deliver more personal and relevant content to specific groups rather than to a large contact list. Read about the benefits and which strategies are the most worthwhile.

NEWSLETTER

How To Keep Unsubscribe Rates As Low As Possible

You should use these e-mail metrics

8 Tips On How To Reduce Your Unsubscribe Rate

Especially, email marketing promotes the increase of your conversion rates and the traffic on your website like no other marketing method. Therefore, it is even more important to have all important reports, as well as the unsubscribe rate, at a glance. You cannot prevent your subscribers from opting out. Nevertheless, the following tips you will help you to keep the unsubscribe rate as low as possible.

LANDING PAGE

7 Advantages Of Progressive Web Apps

You should use these e-mail metrics

Progressive Web App: Everything You Need To Know 

Progressive Web Apps (PWA) are described as the app model of the future. PWAs can not only improve your SEO performance, but have many more advantages. But what are progressive web apps anyway? Which features are contained? And how do you develop them?

NEWSLETTER

11 Gmail Obstacles During Email Design

You should use these e-mail metrics

Create HTML Email For Gmail: You Should Pay Attention To This

The fact that newsletters are perfectly displayed in Gmail is a challenge for programmers and designers alike. There are always new updates and features – sometimes without prior notice. We have summarized the 11 most common stumbling blocks that can occur during the creation of emails.

NEWSLETTER

AMP For Email: Interactive Emails In Your Mailbox

You should use these e-mail metrics

How To Create Interactive Content In Your Users' Mailboxes

Google has released a new feature in March 2019: AMP for email. The email experience is changing from static designs and content to a dynamic user interface. This allows companies to communicate with their audience in a whole new way. But what exactly is AMP for email? And how does it work?

NEWSLETTER

You Should Track These 4 Email Metrics

You should use these e-mail metrics

The Most Important Reports For Your Email Campaigns

Almost all traditional email service providers (ESP) offer simple reports that capture opening, click and bounce rates. Even the majority of companies use those basics after sending emails to evaluate their campaigns. Only a few people know that there are many other factors that are important to evaluate a campaign as successful.

LANDING PAGE

5 Tips For More Leads On Your Website

5 tips for more leads on your website

Successful Lead Generation In A Few Steps

You can use lead generation landing pages to collect website visitors' information such as email addresses, phone numbers and the names of your potential new customers. With the help of various lead forms, a visitor voluntarily leaves personal data on your landing page in order to receive a service in return from your company. Your visitors will land in so-called conversion funnels, which lead to the purchase of a product.

NEWSLETTER

Increase Conversions Through Email Marketing

Increase conversions through e-mail marketing

9 Tips For Maximum Conversion Rates

Conversion rates are one of the most important metrics in email marketing. For optimal conversion rates, your newsletters should be structured in such a way that your recipients get directed to your website by a call-to-action (CTA). You can have different goals depending on your service.

NEWSLETTER

Use Opt-In Legally Compliant & Successful

Opt-in legally compliant & successful use

Legal Certainty In Email Marketing

When it comes to your email marketing, you should not only work on better designs and higher conversion rates, but also pay attention to legal security. The sending of unsolicited advertising is punishable under the General Data Protection Regulation (GDPR). Learn more about how to avoid illegal email content.

NEWSLETTER

How To Solve The Problems Of Your Email Campaigns

How to solve the problems of your email campaigns

Does Your Email Look The Same In Every Mailbox?

Problems and errors after sending campaigns can occur all the time – no matter if you're a coder or designer. Even minimal errors, such as a heavy image file  or a small spelling mistake, can affect the unsubscribing of the newsletter or the immediate deletion of the email. Therefore, it is important to check emails and templates several times before sending them. Learn how to solve common problems with the following simple steps.

LANDING PAGE

Subdomain vs. Subdirectory

Subdomain vs. Subdirectory

Which Method Suits My Website?

Your landing page contains several subpages which are constantly updated by different administrators? Or you have a blog to generate more traffic? If these questions apply to you, it is advisable to look into the topic of subdomain vs. subdirectory.