The Campaigns' module is divided into three sections. In the first step, you set up the basics of your campaign, like the targeted audience. In the second step, you choose the email you want to send. Furthermore, you select all the information that will later be visible in the users' mailbox. In the last step, you finally send your email.
Now it's about the content of the campaign. In the second step, you specify all the information that will be visible in your users' mailbox. This includes an exciting subject line that teases your content, but doesn't reveal too much. Furthermore, the name and e-mail address of the person sending the mail should be entered, as well as the data of the person who is responsible for queries.
Three small steps are still missing until you're ready to send the email campaign. Select a desired date when the newsletter should appear in the customers' inboxes. Authorize tracking for open and click-through rates. Send a test email to make sure everything looks perfect. Once these three tasks are done, there's nothing to stop you from sending your email.
In the Automation module, everything revolves around your users. Here, all email addresses are stored, categorized and segmented. Furthermore, fields can be created that make it possible to send personalized newsletters.