7 Advantages With Progressive Web Apps

Progressive Web Apps (PWA) are described as the app model of the future. PWAs can not only improve your SEO performance, but have many more advantages. But what are Progressive Web Apps anyway? What features are there? And how do you develop them?

Written by Hannah Krüger

Progressive Web App: Everything you need to know about innovation

What are Progressive Web Apps?

A Progressive Web App (PWA) is an extension to a responsive website. PWAs therefore have a responsive design, which allows them to be opened on a wide variety of devices. Just like traditional web pages, they are accessed via a URL and executed in the browser. With browser usage, Progressive Web Apps are compatible with all operating systems. PWAs can also be opened without an Internet connection, which separates them from normal web pages. Only the URL has to be linked to the home screen of the device. Your website is thus displayed as an app with its own button, which can be opened and operated at any time. PWAs are independent of app stores and do not require installation. The app-like experience is especially useful when you share user-friendly content with your users.


What Are The Advantages And Functions?

    Increased speed & improved user experience

    If your website is accessed online, all content, functions, and animations are automatically saved. The waiting times for opening the page and clicking on subpages or buttons are shorter than with responsive websites. All user interactions and scroll animations are perfectly executed. This improves the user experience at the same time.


    Offline access

    Your website can be opened and used even without an internet connection. The service workers employed in the PWAs store all app content. The next time an Internet connection is established, updates to the website or entered user data are saved again.


    Impression of a native app

    Progressive web apps are websites and independent of any app store. Nevertheless, after well-thought-out development and design, they resemble a native app. With features like push notifications, the use of the camera and microphone as well as location access, you can make your website exciting and stand out from other sites.


    Strong customer loyalty

    Your website is placed as a button on the smartphone home screen of your users. Thus, your users see your logo again and again and are reminded of advertising messages or call-to-actions by push notifications.


    Lead generation and tracking offline possible

    You want to increase conversion rates? Track and analyse the behaviour of your customers? PWAs can also be connected to Google Analytics. The special feature here is that all data and information is stored even in offline mode. If a user fills out a form without an Internet connection, the data entered is transferred to your database as soon as an Internet connection is available again.


    Small app size

    Progressive Web Apps require a small amount of memory. Compared to a native app, the memory requirements are about 80-90% smaller.


    Low workload

    PWAs are much easier and faster to develop than native apps because they are automatically compatible with all operating systems and devices. A PWA is, so to speak, a website and an app at the same time. Therefore, it is not necessary to develop multiple app versions. You save time and money.


    Improved SEO performance

    PWAs are accessible via search engines. Therefore, you can use online marketing strategies here. As with normal websites, PWAs are subject to the same SEO measures: Content and links improve your Google ranking. However, PWAs are automatically rated better by Google because Google wants to highlight its own innovation. The listed benefits and features improve the user experience, which will increase traffic to your website.


    How to develop Progressive Web Apps?

    Using JUNE it's easy: Design your Progressive Web App like a normal landing page. After designing you can simply save and publish your landing pages as PWA.


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